When PR pro Eliza Bostian of Hughes Agency was struggling to land a pitch idea she really believed in, she turned to the Pitchcraft community for backup.

“I had been working on national pitching for a client and was not getting much traction,” she shared. “I knew that developing a trend-based pitch with multiple sources would be a better direction. That’s when I posted in Pitchcraft.”

Her topic — bringing nature into the workplace — quickly resonated. Fellow PR pros Danelle Schlegelmilch of Passport PR, Kaela Krakoski of DT Creative and independent publicist Elisa Fershtadt each chimed in with client insights. Within days, they had a data-driven, cross-industry pitch ready to go.

Four Minds Are Better Than One

This collaboration where four PR pros collaborate on a Forbes feature through Pitchcraft is a standout example of what happens when community replaces competition.

“At its core, Pitchcraft is all about connection,” said Kaela. “In today’s public relations landscape, building relationships goes beyond just the media — real magic happens when publicists collaborate. Thanks to Eliza’s unwavering commitment and the team mentality, we worked together to craft a well-rounded source list that led to an outstanding Forbes feature.”

PR Pros Collaborate on Forbes Feature Through Pitchcraft

After working together to research, refine and conduct outreach, the team connected with journalist Jeffrey Steele, who published the resulting piece in Forbes, perfectly timed to Earth Day.

“It’s so refreshing to collaborate on story pitches instead of competing,” said Danelle, whose client, the Arbor Day Foundation, was included in the story. “After months of hard work, seeing our story run just in time for Earth Day was awesome!”

Elisa gave props to her colleague for steering the ship. “Eliza was incredibly organized — she kept us on track with shared deadlines and pitch updates. She didn’t give up until she found the perfect fit.”

“[My] client was thrilled, and I loved working with these women. Pitchcraft at its best!” Elisa added.

From Community to Coverage: A PR Win

This collaboration, where PR pros collaborate on a Forbes feature, is more than just a media win. It’s a case study in what sets Pitchcraft apart from other PR platforms: not a database or tech tool, but a living, breathing network of PR professionals and journalists who support each other, build stronger stories together, and land more meaningful placements.

With tools intentionally designed by our journalist founder that spark connection, Pitchcraft transforms the pitching process from transactional to transformational.