For Journalists
Want to get involved with Pitchcraft?
We’re expanding the conversation around modern media and inviting freelance writers, editors, staff writers, reporters, producers, podcast hosts, Substack newsletter writers, social media editors, YouTubers, content creators, and other innovative storytellers into our sphere.
By joining us for a video interview or live panel discussion, you gain direct access to a vibrant PR network actively seeking to collaborate with media professionals like you. This means more well-targeted pitches, exclusive opportunities, and stronger connections to elevate your work.
To be considered, storytellers must be:
Regularly contributing to national consumer lifestyle media or have their own independent media brand
Willing to participate in a recorded interview or live discussion
Open to collaborating with PR teams and receiving pitches
Committed to relationship-driven media connections
Excited to explore new approaches to industry collaboration
Open minded to new approaches to working
Ready to influence positive change in the media industry
What's in it for you
💡 Lead Sharing
Share your story needs in a private community of vetted lifestyle PR professionals and receive high-quality, fast responses
🤝 Peer Community
Connect with fellow journalists, editors, and media professionals in a space dedicated to collaboration
👀 PR Insights & Profiles
Gain visibility into PR professionals, their client rosters, and who’s best positioned to help with your upcoming stories
🗂 Publication Library + Editorial Calendars
Discover new outlets accepting pitches and access curated editorial planning tools that don’t exist elsewhere
🧠 AI-Powered Pitch Matching
Find relevant publications for your pitches faster with our bespoke discovery tool
✈️ Exclusive Press Trip Listings
Get notified about press trips and hosted opportunities tailored to your beat and RSVP directly through Pitchcraft
Want in? Apply to join us start accessing these exclusive perks today upon approval.
APPLY
At Pitchcraft, we’re fostering meaningful relationships between PR professionals and media storytellers. No mass pitching, no fluff—just real connections and opportunities designed to make your job easier.
Thank you for this amazing community you’ve created. I’ve now connected with at least 5 new editors, landed 3 pieces with potentially more in the works and gone to [New Orleans]. Thank you for all that you do. You’ve created something very meaningful. Keep it up and let me know if I can help in anyway. You’re exceptional.
In the short time that I've been part of the Pitchcraft community, I've found it to be super helpful! It's effortlessly connected me to a handful of new publicists and agencies that are super in line with what I'm working on. I also love getting the weekly update in my inbox -- there's something about knowing that support is there that's so lovely and refreshing! I appreciate you and all you do!
Pitchcraft has been essential in connecting me with publicists who have clients and ideas that are salient to my coverage. It really helps me weed through the email noise and connect with professionals who can support me in pitching, securing sources, images and quotes—all things that make my work better.
I’ve enjoyed and really benefitted from my connection to Kelsey and PItchcraft. The platform has helped me find great sources (often on a very tight deadline) multiple times. And participating in Pitchcraft events and discussions has broadened my network and given me invaluable insights into the world of PR pros as well as how other writers and editors work. Being involved and engaged with Pitchcraft is truly a win-win; it’s not like any other professional org I’ve been a part of.
Pitchcraft has been an incredible resource for my business for the past year. From sourcing top-notch experts for more than a dozen stories to securing a press trip that resulted in a powerful and successful feature for Travel + Leisure, Kelsey has such a gift for bringing together the most incredible PR professionals—and connecting the dots to help us make magic together. I feel like I've gained a whole community of colleagues and friends!