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The best PR pitching platform for lifestyle agencies and brands: helping you craft better pitches, secure high-value media coverage, and stay ahead in an evolving media landscape.
real relationships
inside
Pitchcraft.
The PR platform redefining media outreach — built by journalists, for PR pros.
Gain exclusive access to journalist insights, new media opportunities, and a thriving PR-journalist community. Master smarter pitching, secure top-tier media placements, and navigate industry changes with confidence.
Learn Pitchcraft in less than 1 hour:
No learning curve, just results-oriented action.
How pitchcraft works
Find & Target
Discover the right journalists, outlets, and emerging media for your pitches.
Engage & Build
Connect directly with media pros through live events and real conversations.
Pitch & Win
Leverage AI-powered tools and insider insights to craft pitches that land.
Get your clients the coverage they deserve—with less effort
Journalist Access
Vibrant community discussions between PR + media
Ai-powered tools
Customizable AI pitch writer + media discovery tools
Reverse Press trip matching
Find and match with journalists seeking travel experiences
Enhanced Journalist Profiles
Includes Substack integration, personal details + PR-only review system
1-on-1 Editor Meetings
Book real conversations with editors across media
Expanded connections
Now includes podcast hosts, Substackers, independent media brands + more
JOurnalist Profiles
Personal bios, contacts + brand-defining stories
Writer Introductions
Weekly videos discussing their personal brand, industry intel + how to pitch them
Collaborative Brainstorms
Members and experts discussing creative ideas, challenges + resources
Editor workshops
Interactive video sessions with journalists from top-tier and niche lifestyle outlets
Private Community
Exclusive opportunities, insights, business leads and sharing in a drama-free space
Editorial Calendar
Deadlines, themes, awards and contacts curated from hundreds of publications
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new!
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new!
Journalist Access
Vibrant community discussions between PR + media
Ai-powered tools
Customizable AI pitch writer + media discovery tools
Reverse Press trip matching
Find and match with journalists seeking travel experiences
Enhanced Journalist Profiles
Includes Substack integration, personal details + PR-only review system
1-on-1 Editor Meetings
Book real conversations with editors across media
Expanded connections
Now includes podcast hosts, Substackers, independent media brands + more
new!
new!
new!
new!
new!
new!
More features →
JOurnalist Profiles
Personal bios, contacts + brand-defining stories
Writer Introductions
Weekly videos discussing their personal brand, industry intel + how to pitch them
Collaborative Brainstorms
Members and experts discussing creative ideas, challenges + resources
Editor workshops
Interactive video sessions with journalists from top-tier and niche lifestyle outlets
Private Community
Exclusive opportunities, insights, business leads and sharing in a drama-free space
Editorial Calendar
Deadlines, themes, awards and contacts curated from hundreds of publications
See how Pitchcraft takes PR beyond static databases into deeper connections.
Direct insights from 1,000+ vetted journalists, Substack authors, podcasters, content creators and more; real-time interactions and curated connection
Custom AI tools designed for relationship-focused pitching—helping you craft better, faster pitches while keeping the human connection
One-of-a-kind feature connecting PR with journalists seeking hosted trips
Built-in digital + print editorial calendars for seamless planning, along with awards
Regular virtual events with breakout rooms, 1:1 meetings, and live community discussions
$399/month or $3,990/year—no contracts, cancel anytime
Static, often outdated directories with limited engagement tools
AI-generated pitches that remove the personal relationship-building process
Not available
Not included
No real-time journalist interactions
1-2 year contracts, often costing $10K+ per year
Traditional PR Databases
Real Relationships, Not Just Contacts
AI-Powered Relationship Tools
Reverse Press Trip Matching
Editorial Calendar Integration
Live Access to Journalists
Transparent, Affordable Pricing
Our community is forward thinking, bold, visionary, and unafraid to challenge the status quo.
Innovation is our ethos.
Higher pitch response rates
Stronger journalist relationships
A collaborative community who gets it
An Expansive mindset
PR Business Growth
Confidence in the future of media
What you'll gain
When a platform feels like home
Pitchcraft makes it really easy to develop a relationship and tailor pitches. I have a nearly 100% reply rate when I put “Pitchcraft” in the subject line.
Elaine T.
It is genuinely so nice to be a part of such a thoughtful community that you’ve successfully built, and I am so proud to be a part of everything that you’re doing with Pitchcraft.
Danielle T.
I love being part of this community and feel so grateful to have these resources available. Every piece of information is so valuable and I am ending the year as a stronger PR pro thanks to you.
Dani H.
Meet the founders
Journalist led & founded
Husband-and-wife team Derrick and Kelsey Ogletree cofounded Pitchcraft in 2021 after noticing a gap in the market for a platform where true media relationships can flourish. Both raised in small towns with strong family values, they’re passionate about bringing people together in meaningful, intentional ways.
Kelsey, Pitchcraft’s CEO and content chief, has a master’s degree in journalism from Northwestern University. Her journalism work has appeared in The Wall Street Journal, Travel + Leisure, AARP The Magazine and many others. Derrick, COO of Pitchcraft, is a graduate of the University of Alabama who previously spent over a decade in finance at Nasdaq, SunTrust Bank and Harbor Capital Advisors.
Join us in prioritizing relationships over lists.
Goodbye, cold pitches
personal journalist interviews
We save you time by bringing you weekly 1-on-1s with writers, editors and producers, who teach valuable skills, share industry insights, reveal trade secrets and intel you won’t find anywhere else.
Hello, organic connections
live editor workshops
We bring you connections by holding monthly, topic-driven virtual discussions with top-tier editors, who dive deep on strategy, story needs and how to pitch your clients effectively.
Collabs over Competition
Axe the boring Zoom calls
We guide your professional development through lively, curated conversations with PR colleagues and media experts, elevating your skills so you can grow your PR business.
Experience the power of genuine peer-to-peer connections, collaborations and conversations
Sharing JOurnalist Contacts
Discussing industry Trends
Collaborating on pitches
Developing accountability partners
Building strong relationships
Establishing Mentor Connections
Celebrating community wins
Feeling part of something bigger
Media connections, collaborations & conversations that drive results
Pitch response rates and attention spans are lower than ever. PR strategies from three years ago are no longer working. The media industry is ripe for change. It’s time to ditch the databases and scarcity mindset and embrace the approach of building genuine relationships, putting people first.
Sharing JOurnalist Contacts
Discussing industry Trends
Collaborating on pitches
Developing accountability partners
BUILDING STRONG RELATIONSHIPS
ESTABLISHING MENTOR CONNECTIONS
CELEBRATING COMMUNITY WINS
FEELING PART OF SOMETHING BIGGER
The modern Pr platform
Simple pricing to revolutionize your relationships
Monthly
$399
/ MTH
No commitment required
- Includes 2 seats
- Includes all platform features
- Access to community & events
Annual
$3,990
/ YR
With annual commitment
- Includes 2 seats
- Includes all platform features
- Access to community & events
- 2 months free with annual billing
Enterprise
Custom
Contact us for request
- 3 or more seats
- Includes all platform features
- Access to community & events
- Ideal for bigger teams
Frequently asked questions
Do you offer free trials?
No, but we do offer a month-to-month billing option so you can try out the platform without a large, upfront financial commitment.
DO YOU HAVE OPTIONS FOR LARGER TEAMS?
Yes, we offer enterprise pricing for larger firms who require more than two seats. Please contact us for more information.
DO YOU OFFER A LOWER TIER OF MEMBERSHIP?
No, we offer a simple pricing model with two payment options, both of which provide full access to the platform.
HOW DO I SIGN UP?
Follow the checkout link here, choose monthly or yearly subscription, then complete the checkout process. We’ll approve your account and send a welcome email with login instructions shortly following your purchase.
WHICH CATEGORIES DO GUESTS COVER?
Our journalist guests are carefully vetted by our content team to ensure a high caliber of outlets. We primarily focus on national consumer lifestyle publications, both print and digital, that cover food, travel, health, wellness, beauty, style, home and design, along with broadcast opportunities and podcasts.
WHICH PUBLICATIONS ARE FEATURED?
Journalist guest speakers will be primarily from consumer-facing lifestyle outlets that will include a mix of national, regional, local and niche publications. AARP The Magazine, Architectural Digest, Byrdie, Condé Nast Traveler, Domino, Fast Company, Fodor's, The Kitchn and Veranda are among the hundreds of print and digital publications in which guests are regular contributors.
Chat with us
See how Pitchcraft can maximize your PR efforts by hopping on a 15-minute live walkthrough of the platform with us.
Still have questions about Pitchcraft? Here to help!
Say Hello to a New Pitchcraft
REGISTER
Join us for our next webinar to see our newly relaunched & redesigned platform in action.
Wednesday, April 16
11:00 - 11:30 AM CST / 12 - 12:30 PM EST
Led by co-founder Derrick Ogletree